Consider your specialty, business, and target market first. Similar to color research, you may need to spend some time determining what visual style would be appropriate for your website’s specialty. Consider a current services logo design rather than a vintage one if you wish to market contemporary bedroom furnishings.
Second, think about your personal preferences. Of course, you’ll need to enjoy the logo as well. Take your cues from the items you acquired in step one and move in the direction of the logo ideas you prefer.